No Money Marketing: From Upstart to Big Brand on a Frugal Budget (Record no. 66040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150506b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070152700 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | PAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul Jessie |
| 245 ## - TITLE STATEMENT | |
| Title | No Money Marketing: From Upstart to Big Brand on a Frugal Budget |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Pvt. Ltd. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Collection Type | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference book | Main Library | Main Library | Marketing | 06/05/2015 | 1 | 658.8 PAU | 48291 | 25/12/2018 | 11/12/2018 | Book | Indian Book | Marketing | |||||
| Reference book | Main Library | Main Library | Marketing | 06/05/2015 | 2 | 658.8 PAU | 48290 | 05/07/2021 | 24/02/2020 | Book | Indian Book | Marketing |
