Fewer, Bigger, Bolder: (Record no. 65910)

MARC details
000 -LEADER
fixed length control field 02474nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150326b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241014004
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4
Cutter KHO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khosla Sanjay
245 ## - TITLE STATEMENT
Title Fewer, Bigger, Bolder:
Remainder of title from mindless expansion to focused growth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Penguin Books India Pvt. Ltd.
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xii, 260 p.
520 ## - Remark
Summary, etc " Why the best way to drive growth might be to focus rather than expand When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results-focus and simplicity-in advising Fortune 500 companies. Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between. Fewer, Bigger, Bolder is contrarian and sometimes startlingly counterintuitive. But in an era of chronically tight budgets and dangerously short attention spans, it provides a proven formula for moving ahead with success "-- Provided by publisher. <br/>"When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results--focus and simplicity--in advising Fortune 500 companies. Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between"-- Provided by publisher.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element HR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sawhney Mohanbir
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Koha item type Collection Type
        Reference book Distance Learning Distance Learning HR 26/03/2015 Chandrakant Book Distributors 699.00   658.4 KHO DLP5829 26/03/2015 Book Indian Book

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