How to Advertise: What Works What doesn't and Why (Record no. 65839)
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000 -LEADER | |
---|---|
fixed length control field | 00434nam a22001697a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150323b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749442330 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Cutter | ROM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Roman Kenneth |
245 ## - TITLE STATEMENT | |
Title | How to Advertise: What Works What doesn't and Why |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Kogan Page India |
Date of publication, distribution, etc | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 218 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Maas Jane |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Koha item type | Collection Type | Date last borrowed |
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Text book | Main Library | Main Library | Advertising | 07/01/2012 | 295.00 | 659 ROM | 48662 | 23/03/2015 | Book | Indian Book | ||||||
Text book | Main Library | Main Library | Advertising | 07/01/2012 | 295.00 | 659 ROM | 48661 | 18/01/2019 | Book | Indian Book | 13/10/2018 | |||||
Text book | Main Library | Main Library | Advertising | 07/01/2012 | 295.00 | 659 ROM | 48660 | 16/10/2018 | Book | Indian Book | 10/10/2018 |