How to Advertise: What Works What doesn't and Why (Record no. 65839)

MARC details
000 -LEADER
fixed length control field 00434nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150323b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442330
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter ROM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roman Kenneth
245 ## - TITLE STATEMENT
Title How to Advertise: What Works What doesn't and Why
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page India
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 218
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Maas Jane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Programme Full call number Barcode Date last seen Koha item type Collection Type Date last borrowed
        Text book Main Library Main Library Advertising 07/01/2012 295.00   659 ROM 48662 23/03/2015 Book Indian Book  
        Text book Main Library Main Library Advertising 07/01/2012 295.00   659 ROM 48661 18/01/2019 Book Indian Book 13/10/2018
        Text book Main Library Main Library Advertising 07/01/2012 295.00   659 ROM 48660 16/10/2018 Book Indian Book 10/10/2018

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