Sales Promotion Management (Record no. 65372)

MARC details
000 -LEADER
fixed length control field 00438 am a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150323b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788183340144
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Cutter SIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Singh, V. K.
245 ## - TITLE STATEMENT
Title Sales Promotion Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2009
Name of publisher, distributor, etc Essential Books
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent vii, 285p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotional Mix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product Life Cycle
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Retail Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Programme Full call number Barcode Date last seen Koha item type Collection Type Subject type Source of acquisition Cost, normal purchase price Date last borrowed Cost, replacement price
    Dewey Decimal Classification     Text book Main Library Main Library Sales Management 02/03/2015   658.81 SIN 77932 07/03/2015 Book Indian Book Retail Management        
    Dewey Decimal Classification     Reference book Main Library Main Library Sales Management 20/02/2016   658.81 SIN 91232 09/01/2019 Book Indian Book Retail Management Vakratund Book House 316.00 03/01/2019 395.00

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