Advertising and Promotion: (Record no. 65319)

MARC details
000 -LEADER
fixed length control field 00560nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion:
Remainder of title an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill Education
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 1016 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Distance Learning Distance Learning Advertising 18/02/2015 Apna Book Suppliers 625.00   659 BEL DLP5824 18/02/2015 625.00 Book Foreign Book Marketing

Powered by Koha