Advertising and Sales Promotion (Record no. 65311)

MARC details
000 -LEADER
fixed length control field 00463nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174466396
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter KAZ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kazmi, S H H
245 ## - TITLE STATEMENT
Title Advertising and Sales Promotion
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Excel Books
Date of publication, distribution, etc 2008
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 660 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Batra, Satish K
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Distance Learning Distance Learning Advertising 18/02/2015 Apna Book Suppliers 420.00   659 KAZ DLP5816 18/02/2015 420.00 Book Indian Book Marketing

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