Branding in A Competitive Marketplace (Record no. 65299)

MARC details
000 -LEADER
fixed length control field 00482nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110590
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter BAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baisya Rajat K
245 ## - TITLE STATEMENT
Title Branding in A Competitive Marketplace
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 229 p.
365 ## - TRADE PRICE
Price amount 450.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
        Reference book Distance Learning Distance Learning Marketing 18/02/2015 ContinetalBook Store 450.00   658.8 BAI DLP5804 18/02/2015 450.00 Book Indian Book Marketing

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