Marketing Strategies and Management: (Record no. 65283)

MARC details
000 -LEADER
fixed length control field 00483nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2014 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177083705
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter UPA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Upadhyaya Makarand
245 ## - TITLE STATEMENT
Title Marketing Strategies and Management:
Remainder of title a sectoral analysis
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc New Century
Date of publication, distribution, etc 2014
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 164 p.
365 ## - TRADE PRICE
Price amount 590.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
        Reference book Distance Learning Distance Learning Marketing 18/02/2015 Continental Book Supplier 590.00   658.8 UPA DLP5788 18/02/2015 590.00 Book Indian Book Marketing

Powered by Koha