Marketing Management (Record no. 65261)

MARC details
000 -LEADER
fixed length control field 00426nam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip et al.
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2013
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 596; I20 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Distance Learning Distance Learning Marketing 18/02/2015 MSN Books 775.00   658.8 KOT DLP5766 18/02/2015 775.00 Book Foreign Book Marketing

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