Primal Branding: (Record no. 64953)

MARC details
000 -LEADER
fixed length control field 00479nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780743277976
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter HAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hanlon Patrick
245 ## - TITLE STATEMENT
Title Primal Branding:
Remainder of title create zealots for your brand, your company, and your future
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Free Press
Date of publication, distribution, etc 2006
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 256 p.
365 ## - TRADE PRICE
Price amount 941.75
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
        Reference book Distance Learning Distance Learning Marketing Management 18/02/2015 Book Zone 472.00   658.8 HAN DLP5461 18/02/2015 472.00 Book Foreign Book Marketing

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