Marketing Straight to the Heart (Record no. 64926)

MARC details
000 -LEADER
fixed length control field 00447nam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s1997 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814403557
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter FEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Feig, Barry
245 ## - TITLE STATEMENT
Title Marketing Straight to the Heart
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc AMACOM| American Management Association
Date of publication, distribution, etc 1997
Place of publication, distribution, etc New york
300 ## - PHYSICAL DESCRIPTION
Extent 210 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Distance Learning Distance Learning Marketing 18/02/2015 Book Base 450.00   658.8 FEI DLP5434 18/02/2015 450.00 Book Foreign Book Marketing

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