Advertising and Promotion: (Record no. 64805)

MARC details
000 -LEADER
fixed length control field 00530nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581944
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion:
Remainder of title an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw-Hill
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 779; IN-23 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Distance Learning Distance Learning Advertising 18/02/2015 Suresh book Supplier 430.00   659 BEL DLP5306 18/02/2015 430.00 Book Foreign Book Marketing

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