Marketing Management: (Record no. 64487)

MARC details
000 -LEADER
fixed length control field 00471nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178811596
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Sanjib ed.
245 ## - TITLE STATEMENT
Title Marketing Management:
Remainder of title concepts and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc ICFAI Press
Date of publication, distribution, etc 2003
Place of publication, distribution, etc Hyderabad
300 ## - PHYSICAL DESCRIPTION
Extent 200 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing Series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Studies
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Distance Learning Distance Learning ICFAI 18/02/2015 ICFAI Press 300.00   658.8 DUT DLP4947 18/02/2015 300.00 Book Indian Book Marketing

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