Brand and Firebrands: (Record no. 64442)

MARC details
000 -LEADER
fixed length control field 00444nam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178811936
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaturvedi Braj Mohan Ed.
245 ## - TITLE STATEMENT
Title Brand and Firebrands:
Remainder of title insights from experts
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc ICFAI University
Date of publication, distribution, etc 2003
Place of publication, distribution, etc Hyderabad
300 ## - PHYSICAL DESCRIPTION
Extent 166 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
        Text book Distance Learning Distance Learning Brand Management 18/02/2015 ICFAI Press 300.00   659 CHA DLP4902 18/02/2015 300.00 Book Indian Book Marketing

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