Brand and Firebrands: (Record no. 64442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150217s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178811936 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaturvedi Braj Mohan Ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand and Firebrands: |
| Remainder of title | insights from experts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI University |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | Hyderabad |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 166 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Collection Type | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Text book | Distance Learning | Distance Learning | Brand Management | 18/02/2015 | ICFAI Press | 300.00 | 659 CHA | DLP4902 | 18/02/2015 | 300.00 | Book | Indian Book | Marketing |
