Marketing Management: (Record no. 64088)

MARC details
000 -LEADER
fixed length control field 00475nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333924398
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy, V S
245 ## - TITLE STATEMENT
Title Marketing Management:
Remainder of title planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Macmillan
Date of publication, distribution, etc 1995
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 624 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Namakumari, S
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type
  Lost Dewey Decimal Classification     Text book Distance Learning Distance Learning Marketing 18/02/2015 ideal Book Co. 245.00   658.8 RAM DLP4465 18/02/2015 245.00 Book Indian Book

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