A Practical Guidebook to Market Research: (Record no. 63506)

MARC details
000 -LEADER
fixed length control field 00520nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s1991 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 19191010744
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter SAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sarwate, Dilip M
245 ## - TITLE STATEMENT
Title A Practical Guidebook to Market Research:
Remainder of title text and cases
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Everest Publishing House
Date of publication, distribution, etc 1991
Place of publication, distribution, etc Pune
300 ## - PHYSICAL DESCRIPTION
Extent 283 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Studies
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Distance Learning Distance Learning Marketing 18/02/2015 Abhijit Pub Pune 50.00   658.8 SAR DLP3325 18/02/2015 50.00 Book Indian Book Marketing

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