A Practical Guidebook to Market Research: (Record no. 63506)
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000 -LEADER | |
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fixed length control field | 00520nam a2200193 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150217s1991 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 19191010744 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | SAR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sarwate, Dilip M |
245 ## - TITLE STATEMENT | |
Title | A Practical Guidebook to Market Research: |
Remainder of title | text and cases |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Everest Publishing House |
Date of publication, distribution, etc | 1991 |
Place of publication, distribution, etc | Pune |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 283 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Case Studies |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Collection Type | Subject type |
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Dewey Decimal Classification | Reference book | Distance Learning | Distance Learning | Marketing | 18/02/2015 | Abhijit Pub Pune | 50.00 | 658.8 SAR | DLP3325 | 18/02/2015 | 50.00 | Book | Indian Book | Marketing |