Fundamentals of Modern Marketing (Record no. 63465)

MARC details
000 -LEADER
fixed length control field 00505nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s1985 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 08769241610
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter CUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cundiff, Edward W
245 ## - TITLE STATEMENT
Title Fundamentals of Modern Marketing
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice-Hall of India
Date of publication, distribution, etc 1985
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 482 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Still, Richard R
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Govoni, Norman A. P.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Distance Learning Distance Learning Marketing Management 18/02/2015 Ideal Book Co 50.00   658.8 CUN DLP3167 18/02/2015 50.00 Book Foreign Book Marketing

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