Branding to Compete: (Record no. 63150)

MARC details
000 -LEADER
fixed length control field 00520nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131420614
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Cutter JOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name John Doris Rajakumari
245 ## - TITLE STATEMENT
Title Branding to Compete:
Remainder of title leading brands and their strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc ICFAI
Date of publication, distribution, etc 2008
Place of publication, distribution, etc Hyderabad
300 ## - PHYSICAL DESCRIPTION
Extent 329 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Bose
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Nokia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Harley-Davidson
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Puma
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a General Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
        Reference book Distance Learning Distance Learning Case studies 18/02/2015 ICFAI 1000.00   658 JOH DLP1416 18/02/2015 1000.00 Book Indian Book General Management

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