International Marketing (Record no. 63104)

MARC details
000 -LEADER
fixed length control field 00487nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070666993
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Cutter CAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora Philip R
245 ## - TITLE STATEMENT
Title International Marketing
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc 2008
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 888 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Salwan Prashant
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
        Reference book Distance Learning Distance Learning Marketing 18/02/2015 Suresh Book Sup 475.00   658.848 CAT DLP1370 18/02/2015 475.00 Book Indian Book Marketing

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