Fundamentals of Marketing (Record no. 62547)

MARC details
000 -LEADER
fixed length control field 00478nam a2200181 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s1984 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007Y66577X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter STA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J
245 ## - TITLE STATEMENT
Title Fundamentals of Marketing
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill Book Company
Date of publication, distribution, etc 1984
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 697 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill Series in Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Distance Learning Distance Learning Marketing 18/02/2015 Pioneer Book Dept 111.00   658.8 STA DLP405 18/02/2015 111.00 Book Foreign Book Marketing

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