Marketing: (Record no. 62505)

MARC details
000 -LEADER
fixed length control field 00434nam a2200169 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150217s1979 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060443553
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title an integrated approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harper & Row London
Date of publication, distribution, etc 1979
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent 544 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Studies
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Reference book Distance Learning Distance Learning Marketing 18/02/2015 Union book stall 157.00   658.83 DLP121 18/02/2015 157.00 Book Foreign Book Marketing

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