Integrated Branding becoming Brand-driven through Company-wide Action (Record no. 611)

MARC details
000 -LEADER
fixed length control field 00633cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749437200
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number LEP/PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lepla F Joseph
245 ## - TITLE STATEMENT
Title Integrated Branding becoming Brand-driven through Company-wide Action
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 299 pp.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding, Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parker Lynn
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 1513
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Brands, 6th Floor 03/04/2003 1395.00   659 LEP/PAR 11610 23/09/2014 1395.00 23/09/2014 Book

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