Decoding the New Consumer Mind: How and Why We Shop and Buy (Record no. 59404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021214s2014 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118647684 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | YAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yarrow Kit |
| 245 ## - TITLE STATEMENT | |
| Title | Decoding the New Consumer Mind: How and Why We Shop and Buy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| Place of publication, distribution, etc. | San Fancisco |
| Name of publisher, distributor, etc. | Jossy Bass |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 214 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Note | Suresh2095 - 27/10/2014 |
| Publishers's discount category | 8013 - 28/10/2014 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Consumer Behavior | 03/12/2014 | Suresh Book Suppliers | 1730.00 | 4 | 658.8 YAR | 77618 | 08/01/2019 | 02/01/2019 | 03/12/2014 | Reference Book |
