Positioning: The Battle for your Mind (Record no. 581)
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000 -LEADER | |
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fixed length control field | 00420cam a22001694a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b2001 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071373586 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Cutter | RIE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, Al |
245 ## - TITLE STATEMENT | |
Title | Positioning: The Battle for your Mind |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | McGraw Hill |
Date of publication, distribution, etc | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi,212p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Trout Jack |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Source of classification or shelving scheme | Collection code | Public note | Subject type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Marketing Management | 23/09/2014 | MSN Books | 459.79 | 12 | 659.1 RIE/TRO | 11958 | 05/12/2019 | 27/11/2019 | 10.95 | Book | ||||||||||
Main Library | Main Library | Marketing (6th flr) | 18/02/2016 | 659.1 RIE | 88375 | 16/07/2016 | Book | Foreign Book | Dewey Decimal Classification | Reference book | Donated by Aneesh Khanna | Marketing |