Basic Marketing: A Global Management Approach (Record no. 5656)

MARC details
000 -LEADER
fixed length control field 00605cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071121102
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Per/McC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William D
245 ## - TITLE STATEMENT
Title Basic Marketing: A Global Management Approach
250 ## - EDITION STATEMENT
Edition statement 14th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 815p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy E J
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 20216
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     Main Library Main Library Marketing-Compact Shelves 05/03/2005 Neeta Books 276.25   658.8 Per/McC 13572 23/09/2014 325.00 23/09/2014 Book  
    Dewey Decimal Classification     Main Library Main Library Marketing-Compact Shelves 05/03/2005 Neeta Books 276.25   658.8 Per/McC 13573 23/09/2014 325.00 23/09/2014 Book Basic Marketing: A Global Management Approach
          Main Library Main Library Marketing-Compact Shelves 05/03/2005 Neeta Books 276.25   658.8 Per/McC 13574 23/09/2014 325.00 23/09/2014 Book Basic Marketing: A Global Management Approach
          Main Library Main Library Enterpreneurship - I - B - 9 05/03/2005 Neeta Books 276.25   658.8 Per/McC 13575 23/09/2014 325.00 23/09/2014 Book  
          Main Library Main Library Marketing Management (6th Flr) 05/03/2005 Neeta Books 276.25   658.8 Per/McC 13576 23/09/2014 325.00 23/09/2014 Book Basic Marketing: A Global Management Approach

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