Marketing Management : A South Asian Perspective (Record no. 56450)

MARC details
000 -LEADER
fixed length control field 00681cam a22002294a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140803b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing Management : A South Asian Perspective
250 ## - EDITION STATEMENT
Edition statement 14
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 120
365 ## - TRADE PRICE
Price amount 525.00
Currency code Rupees
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' compressed title identification
Note BB1920 - 22/06/2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 0
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Koshy Abraham
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 976899
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Main Library Main Library 24/06/2013 Book Base 750.00   658.8 KOT 73510 22/04/2015 07/11/2014 Book

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