Marketing Management: A South Asian Perspective (Record no. 55475)

MARC details
000 -LEADER
fixed length control field 00678cam a22002174a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140803b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131716830
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing Management: A South Asian Perspective
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 692
365 ## - TRADE PRICE
Price amount 538.23
Currency code Rupees
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' compressed title identification
Note Suresh1795 - 23/05/2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller K L
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 965631
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Main Library Main Library 02/06/2012 Suresh Book Suppliers 699.00   658.8 KOT/KEL 55097 07/11/2014 07/11/2014 Book

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