Nine Brand Shaastras : Nine Successful Brand Strategies to Build Winning Brands (Record no. 5462)

MARC details
000 -LEADER
fixed length control field 00581cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178293900
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number Kap
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor Jagdeep
245 ## - TITLE STATEMENT
Title Nine Brand Shaastras : Nine Successful Brand Strategies to Build Winning Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 117p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 19536
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Brands 03/12/2004 Neeta Books 136.00   659 Kap 13141 25/07/2015 160.00 23/09/2014 Book

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