Marketing : Principles and Perspectives (Record no. 5407)

MARC details
000 -LEADER
fixed length control field 00578cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072539097
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Bea/Ing
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bearden William O
245 ## - TITLE STATEMENT
Title Marketing : Principles and Perspectives
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 696p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ingram Thomas N
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 19221
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing Management 07/10/2004 Neeta Books 1113.30 2 2 658.8 Bea/Ing 12996 23/07/2024 27/04/2024 26.95 23/09/2014 Book

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