Mastering Global Markets : Strategies for Today's Trade Globalist (Record no. 5244)

MARC details
000 -LEADER
fixed length control field 00660cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538726652
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Czi/Ron
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota Michael R
245 ## - TITLE STATEMENT
Title Mastering Global Markets : Strategies for Today's Trade Globalist
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. Thomson South Western
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 370p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen Ilkka A
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 18714
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 02/07/2004 Royal Books 856.55   658.8 Czi/Ron 12717 23/09/2014 1007.70 23/09/2014 Book

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