Marketing Communications (Record no. 5148)

MARC details
000 -LEADER
fixed length control field 00554cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749436697
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Smi/Tay
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith P R
245 ## - TITLE STATEMENT
Title Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 639p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Taylor Jonathan
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 18333
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library 11/03/2004 Granth : The Book Store 1270.75 1 658.8 Smi/Tay 12595 23/01/2019 16/01/2019 1495.00 23/09/2014 Book

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