Managing Brand Equity: (Record no. 4912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00413cam a22001574a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b1991 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780029001011 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Brand Equity: |
| Remainder of title | capitalizing on the value of a brand name |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Free Press |
| Date of publication, distribution, etc | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Total Renewals | Source of classification or shelving scheme | Collection code | Shelving location | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 22/06/1999 | Sterling Book House | 982.00 | 659 AAK | 8211 | 24/09/2021 | 02/11/2017 | 982.00 | Book | |||||||||||
| Main Library | Main Library | 01/12/2003 | Neeta Books | 1020.00 | 659 Aak | 12341 | 23/09/2014 | 1200.00 | Book | ||||||||||||
| Main Library | Main Library | 01/12/2003 | Neeta Books | 1020.00 | 659 Aak | 12342 | 10/12/2024 | 25/11/2024 | 1200.00 | Book | 5 | ||||||||||
| Main Library | Main Library | 18/02/2016 | Donated by Aneesh Khanna | 659 AAK | 88389 | 09/10/2024 | 07/10/2024 | Book | Foreign Book | Dewey Decimal Classification | Reference book | Branding, 6th Floor | Marketing |
