CRM : The New Face of Marketing (Record no. 4893)

MARC details
000 -LEADER
fixed length control field 00554cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178810158
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Gar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Garikaparthi Madhavi
245 ## - TITLE STATEMENT
Title CRM : The New Face of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hyderabad
Name of publisher, distributor, etc. ICFAI
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 209p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CRM
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 17370
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Customer Relationship Marketing 25/11/2003 ICFAI 150.00 3 3 658.8 Gar 12273 19/03/2017 05/03/2017 300.00 23/09/2014 Book

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