Marketing Strategy- Planning and Implementation (Record no. 4718)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00597cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b1999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070435537 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy- Planning and Implementation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 393pp. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Master : 10713 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 11201 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Management | 01/11/2001 | Sterling Book House | 275.00 | 4 | 658.8 WAL | 11159 | 23/07/2019 | 21/07/2019 | 275.00 | 23/09/2014 | Book | ||||
| Main Library | Main Library | Marketing Management | 01/11/2001 | Sterling Book House | 275.00 | 7 | 658.8 WAL | 11158 | 25/11/2024 | 23/11/2024 | 275.00 | 23/09/2014 | Book | ||||
| Main Library | Main Library | Marketing Management | 01/11/2001 | Sterling Book House | 275.00 | 8 | 658.8 WAL | 10713 | 31/01/2025 | 28/01/2025 | 275.00 | 23/09/2014 | Book | ||||
| Main Library | Main Library | Marketing Management | 01/11/2001 | Sterling Book House | 275.00 | 7 | 658.8 WAL | 10714 | 31/01/2025 | 30/01/2025 | 275.00 | 23/09/2014 | Book |
