International Marketing Analysis and Strategy (Record no. 4645)

MARC details
000 -LEADER
fixed length control field 00671cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312384
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number ONK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Onkvisit S
245 ## - TITLE STATEMENT
Title International Marketing Analysis and Strategy
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 750pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 10541
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trade Theories,Culture,Pricing,Foreign Exchange
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 11098
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library International Marketing 29/08/2001 Sterling Book House 0.00 3 658.848 ONK 10541 13/10/2017 11/10/2017 0.00 23/09/2014 Book

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