International Marketing Analysis and Strategy (Record no. 4645)
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000 -LEADER | |
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fixed length control field | 00671cam a22002054a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b1999 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120312384 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.848 |
Item number | ONK |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Onkvisit S |
245 ## - TITLE STATEMENT | |
Title | International Marketing Analysis and Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Prentice Hall Of India |
Date of publication, distribution, etc. | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 750pp. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Master : 10541 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Trade Theories,Culture,Pricing,Foreign Exchange |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 11098 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
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Main Library | Main Library | International Marketing | 29/08/2001 | Sterling Book House | 0.00 | 3 | 658.848 ONK | 10541 | 13/10/2017 | 11/10/2017 | 0.00 | 23/09/2014 | Book |