Emotion Marketing (Record no. 4594)

MARC details
000 -LEADER
fixed length control field 00587cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071364145
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Rob
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Robinette S
245 ## - TITLE STATEMENT
Title Emotion Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 247pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 10531
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand C,Customer Loyalty
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 11006
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Lost     Main Library Main Library Marketing Management 14/08/2001 Sterling Book House 0.00   658.8 Rob 10531 23/09/2014 0.00 23/09/2014 Book

Powered by Koha