Marketing Management (Record no. 45468)

MARC details
000 -LEADER
fixed length control field 00668cam a22002294a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140803b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131716830
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 647
365 ## - TRADE PRICE
Price amount 412.50
Currency code Rupees
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' compressed title identification
Note 8831-04/05/2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller K L
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 506919
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a Indian Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
  Issued for Long Term     Main Library Main Library Marketing Management 04/05/2009 Book Base 550.00   658.8 KOT/KEL 34289 07/11/2014 07/11/2014 Book Indian Book

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