Financial Times Guide to Marketing (Record no. 4485)

MARC details
000 -LEADER
fixed length control field 00636cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1996 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178081431
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AMB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ambler T
245 ## - TITLE STATEMENT
Title Financial Times Guide to Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Pitman Publishing
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 365pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 10431
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Equity,Relationship Marketing,Guerrilla Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10861
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Missing     Main Library Main Library Marketing Management 22/04/2001 Sterling Book House 0.00   658.8 AMB 10431 23/09/2014 0.00 23/09/2014 Book

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