What Makes Winning Brands Different? (Record no. 4436)

MARC details
000 -LEADER
fixed length control field 00671cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2000 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471720259
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BUC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Buchholz A
245 ## - TITLE STATEMENT
Title What Makes Winning Brands Different?
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 222pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 10312
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Buchholz A,What Makes Winning Brands Diff,Wordemann W,Brands,Advertising,Perception,Emotions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10796
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Brands 03/04/2001 Sterling Book House 0.00 1 659 BUC 10312 18/02/2020 07/02/2020 0.00 23/09/2014 Book

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