Marketing Communications (Record no. 4390)

MARC details
000 -LEADER
fixed length control field 00620cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2000 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178081229
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BLY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe J
245 ## - TITLE STATEMENT
Title Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Addison Wesley
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 252pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 10280
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media,Outdoor Advertising,Event Marketing,Exhibitions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10739
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
  Adjusted Against Deposit Dewey Decimal Classification     Main Library Main Library Marketing Management 13/02/2001 Sterling Book House 0.00   658.8 BLY 10280 23/09/2014 0.00 23/09/2014 Book Adjusted Against Deposit

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