Marketing Handbook (R) (Record no. 4375)

MARC details
000 -LEADER
fixed length control field 00638cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1989 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0566027461
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number THO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomas M J
245 ## - TITLE STATEMENT
Title Marketing Handbook (R)
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. England
Name of publisher, distributor, etc. Gower
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent 805pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 2647
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Thomas M J,Marketing Handbook,Market Plan,Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10719
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library Reference 30/12/2000 Sterling Book House 0.00   658.8 THO 2647 23/09/2014 0.00 23/09/2014 Book

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