Marketing : Connecting with Customers (Record no. 431)

MARC details
000 -LEADER
fixed length control field 00586cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0023502517
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HAR/FRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Frazier Gary L
245 ## - TITLE STATEMENT
Title Marketing : Connecting with Customers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 552 pp.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Harrell Gilbert D
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 887
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Marketing-Compact Shelves 21/03/2003 0.00   658.8 HAR/FRA 11602 23/09/2014 0.00 23/09/2014 Book

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