Marketing Management (Record no. 42603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713cam a22002414a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140803b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177586904 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 672 |
| 365 ## - TRADE PRICE | |
| Price amount | 292.50 |
| Currency code | Rupees |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' compressed title identification | |
| Note | 2016 - 31/05/2007 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Book Distribution 1st copy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller K L |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 258339 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Indian Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Issued for Long Term | Main Library | Main Library | Marketing Management | 08/08/2006 | Suresh Book Suppliers | 450.00 | 658.8 KOT/KEL | 31410 | 07/11/2014 | 07/11/2014 | Book | Indian Book |
