Successful Marketing Research (Record no. 4212)

MARC details
000 -LEADER
fixed length control field 00632cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1996 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471123803
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number HES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hester Edward
245 ## - TITLE STATEMENT
Title Successful Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 239pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 8070
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Hester Edward,Successful Marketing Research,Marketing Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10438
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 31/08/2000 Sterling Book House 0.00   658.83 HES 8070 23/09/2014 0.00 23/09/2014 Book

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