Market Research in the Internet Age : Leveraging the Internet for Market Measurement and Consumer Insight (Record no. 420)

MARC details
000 -LEADER
fixed length control field 00642cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470820640
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MON/PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pettit Raymond C
245 ## - TITLE STATEMENT
Title Market Research in the Internet Age : Leveraging the Internet for Market Measurement and Consumer Insight
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 306 pp.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Monster Robert W
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 851
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing Research 06/03/2003 Neeta Books 1771.96 3 658.83 MON/PET 11533 16/02/2019 02/02/2019 1771.96 23/09/2014 Book

Powered by Koha