Creative Strategy in Advertising (Record no. 4152)

MARC details
000 -LEADER
fixed length control field 00621cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534522637
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number JEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jewler A J
245 ## - TITLE STATEMENT
Title Creative Strategy in Advertising
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Wadsworth
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 322pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 9890
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Jewler A J,Creative Strategy in Advertisi,Drewniany B L,Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10336
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library 29/03/2000 Sterling Book House 0.00 3 659 JEW 9890 03/10/2022 27/09/2022 0.00 23/09/2014 Book

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