Why We Buy: The Science of Shopping (Record no. 4091)

MARC details
000 -LEADER
fixed length control field 00654cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684849135
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number UND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Underhill Paco
245 ## - TITLE STATEMENT
Title Why We Buy: The Science of Shopping
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Simon & Schuster
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 255pp.
520 ## - SUMMARY, ETC.
Summary, etc. Master : 9874
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ,Underhill Paco,Why we Buy: Science of Shoppin,Marketing,Retailing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 10240
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Marketing Management 08/03/2000 Sterling Book House 572.00 6 2 658.8 UND 9874 18/10/2018 11/10/2018 11/10/2018 572.00 23/09/2014 Book

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