Essentials of Services Marketing : Concepts,Strategies and cases (Record no. 406)

MARC details
000 -LEADER
fixed length control field 00638cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812406034
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HOF/BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman K Douglas
245 ## - TITLE STATEMENT
Title Essentials of Services Marketing : Concepts,Strategies and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. Thomson Asia
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 568 pp.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bateson John E G
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 826
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library Service Marketing 18/02/2003 331.50 1 658.8 HOF/BAT 11513 15/04/2015 14/04/2015 331.50 23/09/2014 Book

Powered by Koha