Marketing Management: A South Asian Perspective (Record no. 40320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00756cam a22002414a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140803b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philp |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt. Ltd |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 800 |
| 365 ## - TRADE PRICE | |
| Price amount | 520.00 |
| Currency code | Rupees |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' compressed title identification | |
| Note | BB1440 - 09/07/2010 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 36355 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Foreign Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Compact Shelf | 09/07/2010 | Book Base | 650.00 | 23 | 5 | 658.8 KOT/KEL | 21904 | 19/11/2024 | 09/11/2024 | 07/11/2014 | Book | Foreign Book |
