Basic Marketing: A Global Managerial Approach (Record no. 40297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714cam a22002294a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140803b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070620180 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER/MCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault William D |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing: A Global Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 844 |
| 365 ## - TRADE PRICE | |
| Price amount | 335.75 |
| Currency code | Rupees |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' compressed title identification | |
| Note | Apna634 - 13/10/2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy E Jerome |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 23974 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | Indian Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Marketing-Compact Shelves | 26/10/2006 | Apna Book Suppliers | 395.00 | 2 | 658.8 PER/MCC | 15907 | 26/09/2018 | 25/09/2018 | 07/11/2014 | Book | Indian Book |
